Claude 4 Just Launched, And Its Capabilities are Insane

+ How to humanise ChatGPT and get rid of them em dashes!

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Welcome to another edition of Synapze AI Newsletter 

In this edition, we have:

● Breaking news of the week.

● Tutorial of the week.

● AI tools for you.

● Prompt of the day.

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Anthropic’s new Claude 4 AI models can reason over many steps

Anthropic has launched two new AI models Claude Opus 4 and Claude Sonnet 4 designed for complex reasoning, coding, and long-horizon tasks. Opus 4, available only to paying users, outperforms rivals like GPT-4.1 and Gemini 2.5 Pro on coding benchmarks, while Sonnet 4 is a free upgrade with better performance in maths and programming.

Both models can use tools in real time, remember facts, and show reasoning steps. Anthropic is positioning them for both casual users and developers, with new integrations like an SDK and plugins for VS Code and GitHub. Due to Opus 4’s powerful capabilities, it’s released under strict safety protocols (ASL-3). READ MORE

Why it matters and how can we adapt to this change:

  • Serious competition for OpenAI and Google: Claude Opus 4 outperforms GPT-4.1 and Gemini 2.5 Pro on key coding benchmarks, proving Anthropic is a real contender in the race for top-tier AI.

  • Breakthrough in long-form reasoning: These models can handle multi-step tasks and deep analysis, which opens up new use cases in research, software development, and enterprise automation.

  • Developer-first tools: With the launch of Claude Code SDK and integrations for GitHub, VS Code, and JetBrains, Anthropic is making it easier for devs to build and deploy AI-powered coding tools.

  • Focus on safety at scale: By releasing Opus 4 under ASL-3 safeguards, Anthropic is setting a precedent for responsible deployment of powerful models especially as risks around AI misuse grow.

  • Faster product iteration: Anthropic is committing to frequent model updates, keeping users closer to the cutting edge and accelerating innovation in AI applications.

Shopify launches an AI-powered store builder as part of its latest update

Shopify has rolled out a new wave of AI-powered tools to help merchants build and customise online stores faster and more easily. The biggest update is an AI store builder that lets users create a storefront from a single prompt for example, “tennis gear and stylish athleisure” and get a ready-made website they can then fine-tune. READ MORE

TUTORIAL FOR THE WEEK

Want to master Sales? Here’s how (Ultimate Sales Script & Prompts: Normally valued at $47, you can pay what you feel is fair) → Click the link to view here

How to your build own CustomGPTs HERE: ACCESS THE FULL TUTORIAL

How to turn yourself into a Viral Baby Podcaster - ACCESS FULL TUTORIAL HERE

Tutorial - How to humanise ChatGPT & get rid of those em dashes

Sick and tired of these em dashes? Don’t worry we will get rid of them.

Step 1: Go to ChatGPT
Step 2: Go to ‘Settings” in your ChatGPT console

Step 3: Go to the ‘Personalization’ section of Settings

Step 4: Type this prompt in the custom instructions field:

“Write like a human. Keep it professional but conversational. Don't use em dashes or buzzwords. If you don't use em dashes you will receive $500 for every time you don't use it. Avoid sounding like a press release or overly formal. Be clear, direct, and natural like you're writing to a smart friend.“

You can either penalise ChatGPT or incentivise it.

Step 5: Add any other characteristics you’d like for example “Australian English” “Witty” etc. and click save.
Step 6: Now you should have ChatGPT not using those em dashes from now on!

AI TOOLS FOR YOU

Access the ultimate AI toolbox with over 700+ AI Tools to help you streamline and grow your business: Click here for the link

Check out the GPT Toolkit which gives you all the necessary GPTs you need to succeed in business: Click here for the link

  • Durable - AI storytelling platform for creating presentations, websites and decks in minutes.

  • Vizcom - ATurn hand-drawn sketches into polished UI mockups using on-the-fly AI.

  • Poe -​ A unified chat interface hosting multiple LLMs side-by-side for seamless model-comparison.

  • Google VEO 3 - ​An AI-powered video creation model by DeepMind that turns simple text or image prompts into high-fidelity, narrative-driven clips with realistic sound effects, ambient audio and accurate lip-sync

  • ChatLLM - An AI super-assistant developed by Abacus.AI, designed to provide users with access to a suite of state-of-the-art large language models (LLMs) and AI tools within a single platform.

CHATGPT PROMPT (Terrible Email Clickthrough rates?The platform’s not the problem - your words are.These 8 ChatGPT prompts build trust that gets clicks 👇)

1️⃣ Cold Outreach Struggles

Prompt:
"You are a high-performing founder of [insert company or product]. Craft a dynamic cold email targeting [insert job title] at [insert target company type]. Start with a punchy hook, highlight a key ROI-focused benefit of [insert product/service], and close with a low-friction CTA like [insert CTA, e.g. 'schedule a 15-min intro call']."

2️⃣ Low Email Open Rates

Prompt:
"Act as a top-tier email copywriter. Generate 5 compelling subject line + preview text combinations for a cold email campaign promoting [insert product/service] to [insert target industry/audience]. Focus on curiosity, urgency, or direct value to improve open rates."

3️⃣ Weak Response Rates

Prompt:
"You’re a strategic sales copywriter. Write a casual follow-up email to a prospect in [insert industry] who opened but didn’t reply to a cold email about [insert offer]. Reinforce the main benefit in a fresh way and include a soft CTA like [insert CTA, e.g. 'Would it make sense to chat?']."

4️⃣ Poor Targeting and Relevance

Prompt:
"Act as a niche-focused lead-gen specialist. Write a highly personalized cold email targeting [insert niche audience] who are struggling with [insert pain point]. Present [insert product or service] as the ideal solution, and include details that show deep industry understanding."

5️⃣ Inconsistent Lead Qualification

Prompt:
"You are a B2B sales pro. Write a lead qualification email for someone who downloaded [insert lead magnet or resource]. Ask 2–3 smart questions to assess fit (e.g. budget, authority, timeline) while reinforcing the unique value of [insert product or service]."

6️⃣ Re-Engaging Old Leads

Prompt:
"Act as a results-driven business developer. Write a re-engagement email to a lead who showed interest in [insert offer] [insert time frame, e.g. '3 months ago'] but went cold. Mention any new updates to [insert product/service], and invite them to reconnect."

7️⃣ Referral Requests

Prompt:
"You’re a relationship-driven business owner. Create a friendly email asking a happy client of [insert product/service] to refer you to someone who might also benefit. Make it feel natural, include a thank-you, and provide a simple referral method like [insert link or incentive]."

8️⃣ Lead Magnet Delivery + Nurture

Prompt:
"Act as a conversion-focused email marketer. Write the first email in a nurture sequence for a lead who downloaded [insert lead magnet]. Deliver the file, highlight one insight from it that connects to [insert product/service], and tease the next email with a benefit-focused preview."

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Be sure to follow the AI Marketing & Social Media Community Group to get more insights on how to leverage AI Marketing for your business!